Finding Influencers and Getting Your Social Media Game On

This can be a very long discussion, so I promise to keep it short. This post is short because I want this message to be concise, almost a mantra:

The goal of all this discussion, energy and activity regarding social media is to do one thing and one thing well - find your key influencers by listening intently and empower them to be your brand ambassadors.

"Find your key influencers by listening intently and empower them to be your brand ambassadors".

If you focus on achieving this one goal and measure its effectiveness over time, you will win the battle for customer loyalty and engagement.