Yelping about Yelp!

Oh my, Yelp still doesn't get it!

I am a fan of reviews. Reviews keep us honest, alert and wanting to improve. But, I am also a fan of fairness and honesty. If Yelp would adjust their algorithm to focus on identifying "fake" reviews and post reviews chronologically, I would be much happier and these type of reports and blogs would disappear.

This is a link to a video to yet another story on how Yelp seemingly extorts money from reviewed merchants. Yelp sucks as long as they continue providing such an unfair service. In my opinion, as soon as a new review site comes along that offers the same amount of information, with reviews posted chronologically, Yelp will become less relevant. And, that's fine with me. Yelp never addresses their algorithm relating to date stamping. Why is that?

Even consumers are starting to look for alternatives. It's a good directory (so is Google), but it isn't a fair review site. The average review is what, 3.5 stars? Seems like a low-end attempt to create a crowd-sourced content site. Moreover, they are not creative. They haven't figured out how to monetize Yelp beyond advertising. Or have they?

See video at YouTube here.

Watch video here